Thanks, Social Media, For the Play by Play on EVERYTHING.

This is a lame title- completely aware.

I was noticing last night (as I said on Twitter) that I was literally getting the play by play on everything that happened during the Grammys. Who was winning, who was losing, who was performing, who sucked, who came in an egg (jesus) and I’m pretty sure that it took all possible excitement away that I could have derived from watching the Grammys.

Note: Before you tell me to get offline then, realize that I was working and needed to be online. There really was no way to avoid seeing anything.

Remember when we were younger? And we didn’t have a social network to tell us the happenings on award shows, movies, TV series and sports events? When we would get SO EXCITED to see these, that we would actually plan the night around it? (Well, don’t know about you, but I did. My mom loved the Grammys.)

Now it seems like there isn’t even really a point to watching these things. Even if I wanted to hold off and watch it because I was busy, I can’t. Or at least, my fun is foiled because everyone and their mother has inadvertently told me what happened already.

This is just a little bit of what I found out without even turning on the TV:

  • I knew Lady Gaga arrived in an egg (and had a ball reading all the comments about it) and on this same note, I heard everyone possible talking about the new single released the other day (which wasn’t that great). I remember a time when we got off our asses early in the morning, lined up at Coconuts for the release of a new CD… no leaked songs… no antics…. nobody knew what to expect… we just waited because we were fans. It wasn’t as easy as just “clicking a button” and the anticipation and excitement was so much higher.
  • I knew Justin Bieber didn’t win the award he wanted to (and was upset), but he did perform with Usher.
  • Eminem dropped the F bomb and it didn’t get censored when performing with Dr. Dre (YEAH!! Love this)
  • Rihanna had on a flaming red dress.

And more. So will I watch the Grammys when it airs again? Probably, but really only for the performances since there’s no point in wondering who won at all.

So now, of course social media makes it more fun for those who are watching. You could follow the #Grammys hashtag and see what others are saying throughout the show and even follow those (like little Bieber) who were tweeting before and after the show.

With the Super Bowl, I was online monitoring a few hashtags to hear what was going on around the commercials and it made it exponentially better. It was exciting.

So before you tell me I’m lame, realize that I understand what social media brings to the table, and I’m super glad that we have it to converse with others during these shows. But ALSO realize how effing annoying it is for those who haven’t yet watched something.

#SocialChat Valentine’s Day Special


I’m writing this from a beautiful beach cottage in LongBoat Key- it’s really relaxing and there are HAMMOCKS.

ANYWAY! I wanted to drop in and say that I’m going to be a featured guest on the Twitter #SocialChat this Monday (Valentine’s Day!) at 9 PM. I’ll be talking about the integration between traditional and social media.

Gonna join me? Follow the hashtag #SocialChat and come chat with me.

Search & Social Spring Summit Promo Video!

For everyone who doesn’t follow me on Twitter, our company is hosting our annual Spring Summit May 3rd and 4th. There will be some great speakers there, as well as just plain old fun and networking. To see more information about the summit, please visit the Spring Summit website. For now, enjoy this little promo video that myself and the girls of search and social filmed :) You can see the lovely Double Tree guest suites where it’s being held, as well as the pool area and bay. Enjoy, and hope to see you there :)

Social Media Contests… That Work.

In my trial and error in planning a contest for my company conference, I realized a few things that I thought I would share. First off, my observations came with watching both a Twitter contest and a Youtube contest launch. As you probably have realized by now, the Twitter one was much more effective, and for a multitude of reasons. Let me count the ways.

  1. The ability to click a button to retweet for a contest is quick, simple and invaluable. People will do it for their followers if they see the magic words “please retweet”.
  2. While everyone likes the IDEA of a video contest, not everyone wants to participate in them. It’s a lot of effort
  3. Some people WANT to post a video reply but they are camera shy and/or compulsive about how they look on video
  4. The video contest isn’t over yet, so people could very well procrastinate until last minute to see how many others leave a response
  5. Alot of brands and bots on Twitter re-tweet without even realizing what they are retweeting. The power it holds is AWESOME, however, it can also work against you. I personally don’t follow bots or many BIG companies…if I wanted to get my message out there fast on Twitter I would probably fail miserably.

So that, ladies and gentleman, is my quick insight into why my video contest is not taking off in the way it should. While videos for entertainment purposes on YouTube and Vimeo are taking off, it seems like actual video responses are simmering down. Either that or the ability to click a button on Twitter trumps having to record a video and look pretty/awesome. Who knows. I guess this was a great lesson for me to learn though- next time I need to plan some kind of contest I’ll know what works and what doesn’t.

If you’re interested in knowing more about said video contest, and (::crosses fingers::) you would like to enter for a chance to win a free ticket to our summit, then please visit my post at Search Engine Journal. Maybe you can prove me wrong about my video theories :) Our summit is May 3rd and 4th… you can find more information about it on the Search & Social Summit website.

Also, if you’re interested in reading another one of the many posts related to this topic, visit this article on how to use social media¬†effectively.