It steals your soul in a good way. Usually.
Note: Really long ramble about psychology and advertising and random crap that spurned from the “1984″ commercial for the Mac. Only read it if you feel like absorbing my thoughts.
I had a great conversation with someone the other day about what’s missing with the new generation of marketing that’s evolved from traditional marketing/advertising. Many people view the new-ish marketing mediums as a quick way to engage users online, but they don’t really look behind the actual psyche and fundamentals of the company that’s being marketed or the people that are being marketed to. While the allure of “quick, flashy and fun” can be appealing and work to some extent, marketing and advertising will always come down to one key component- Psychology.
Enter… the rambling.
