Clothing Companies and Vanity Sizes- Marketing or Lying?

It’s obnoxious, is what it is.

WARNING! Pretty opinionated. I suggest you leave now if you don’t feel like reading it or get angry when people discuss America, weight issues and vanity sizes.

As some of you may know, I’ve been pretty pissed at clothing companies lately. ‘Why?’ you may ask? Simple. They’re liars.

I had this conversation with a coworker the other day because it’s something that really gets me irritated and worked up. He said it was marketing- and I agree to some extent. But where’s the fine line between marketing and lying to your demographic?

And if you read this and have any kind of comment to say about me being too skinny, I’ll punch you in the head. No, I’m not kidding. You may know that this is a touchy topic for me already- I wrote a post last year on something similar and got contacted by a BBC radio show to come on the air because of the attention it was getting and how controversial it was.

I’ve been noticing lately that clothing companies have been sneakily and shadily changing their sizes. Now, I’ve been the same height and weight since I was a teenager, so I know it sure as hell isn’t me that’s getting smaller and smaller- but I can’t find anything that fits me anymore.

I’m a 00/0 (depending) in jeans and usually an extra small in shirts/sweaters/dress shirts or whatever. It’s always been this way. So tell me why is it that when I go try on those very same sizes in stores now, I’m pretty much swimming in everything? I understand marketing (understatement) so I get that by making clothes appear to be a smaller size, and having people feel good about being able to wear them, you’re making a big marketing WIN.

America has a problem with having an overweight/larger lifestyle, so why wouldn’t clothing companies embrace this and marketing to a demographic with flattery?

It’s perfect.

Except if you’re me. You not only make people in my situation angry, but you also alienate my demographic by not offering what we need. Although- I can guarantee you that as soon as you sell a size 4 to someone who is a size 8, they’ll by 80 billion pairs and make up for the sales you’re lacking.

I feel you silently judging what I’m saying and getting ready to make a comment about how size 8′s don’t need to feel smaller- and I agree. I’m not picking on a size for any particular reason, it’s just a number that came to mind. So keep your comments to yourself.

Note: I know you can buy the smaller sizes online (in some cases… Guess doesn’t offer anything smaller than what the store has, but AE does, and some others as well. I’ve tried ordering them and it’s too unpredictable because of length, etc).

So… let’s see.

Guess

Oh Guess. I used to LOVE YOU. Until the one day I went to your store and realized that you no longer carry any kind of bottoms smaller than a size 23 waist. Which would be fine, IF YOU WERE USING THE CORRECT SIZING SYSTEM. I try on your size 23′s (or whatever your smallest size is) and I can’t wear them. That size is technically supposed to be a 00/o but I’m pretty sure you just slapped whatever size you wanted on there cause they sure as hell don’t fit me.

It’s really too bad because I love Guess, but due your choice of vanity sizing, I can’t/won’t be shopping there.

ALSO! Your website seriously needs a major overhaul. It’s pretty and all, but:

  1. LOAD TIME IS TERRIBLE. No one likes watching a little loader bar for 10 seconds, and nobody likes when the video sputters because of how congested the home page is.
  2. The roll-over parralax-ing and moving videos are really awesome, but not when there’s a delayed reaction because of that DAMN VIDEO that tries to play the whole time.
  3. Please don’t make your website slide to the left. Fit everything on one screen- it makes the load time considerably more slow than it needs to be. It makes me want to bang my head on the wall, or spin around in my chair several times while waiting. Neither of which is very pleasant.

American Eagle

American Eagle isn’t that bad due to the fact that their shirt sizes seem pretty true to what they’re supposed to be. I don’t really have a problem finding tops there- but jeans are a whole different story.

I went in looking for jeans a few times. I tried on their size o (at the time, they didn’t even carry a size 00) and I probably would have had to wear a belt to keep them up… not kidding. It was like this a couple of times.

FINALLY I found a pair of jeans that fit my perfectly- size 00 skinny jeans. One of the only 00 styles offered there.

Now, not sure why there’s such a discrepancy with sizes there, but a 0 in boot cuts are way bigger than a 00 in skinny jeans.  I know they’re supposed to be tight on your legs, and it’s a size smaller than the other jeans, but c’mon. When I can wear a 00, the 0′s aren’t too much looser on me. The size 0′s in American Eagle are noticeably bigger than the 00 skinnys.

And what’s worse, is that if you try on jeans that are “long” (I’m short, but I have long legs so regular length jeans in small sizes are too short for me) pretty much hit my ankles there like I’m wearing a pair of freakin’ high waters.

Your jeans are just WEIRD. Fix them.

Express

Express and I have had a love/hate relationship for a long time. Their dress shirts and jeans are never true to their size and it’s really irritating cause I love a lot of their stuff.

I absolutely love their dress shirts, and I have a few even though they don’t really fit me correctly. I bought an XS dress shirt once and was pretty sad at how loose and big it looked. Really, it was like I was wearing a tiny man-child’s dress shirt. Certainly not fitting where it should and hanging off my back.

I recently found out that they started offering XXS (I know, it sounds horrifyingly small right?) women’s dress shirts, and I was super excited. I could have probably done cartwheels through the store (and don’t put that past me, I’ve do cartwheels at random) until I tried it on and realized that it still didn’t fit tight or how it should.

Pretty disheartening, especially considering how much I love their clothes.

Now… the jeans are just as bad. I practically swim in the 0′s… I’ve tried SO MANY TIMES to buy dress pants and jeans from there and none of them fit me right. I was in there for hours today trying on clothes (of which 2 shirts out of 10 fit) and decided to try on this really cute pair of jeans that I found in a 00. Actually, the ONLY pair I found in a 00…and why is this? Because it was a pair of skinny jeans- that’s why the size was offered.

Ever have a pair of 00′s that are loose on you? Probably not because it’s an impossibly small size to begin with. These skinny 00 jeans I tried on were actually loose around my thighs and didn’t fit right. I’ve never had a 00 pair of jeans be too big for me. NEVER- it just doesn’t happen. Go f’ yourself, vanity sizes.

Last but not least… (and this is a company I didn’t expect to buy into this)

Victoria’s Secret PINK

One- thanks for supporting my Alma Matter and making some cool ass stuff that’s branded for UCF. Two- I would appreciate it if you made this stuff so that everyone can wear it.

I adore the PINK line, I really do. I’ve went into the store tons of time and picked out things that I wanted. Then I tried them on and realized that, just like many other companies, they run big. Their XS hoodies don’t fit me at all and look really loose, and their smallest sweat pants are still too big for me.

I’m really surprised that vanity sizes would be happening with the PINK line- my assumption is that since it’s geared towards the college demographic they run the numbers smaller but the sizes bigger. Freshman 15. Didn’t happen to me but I hear it happens to a lot.

/Rant

I realize this makes me come off as a condescending a-hole, but I’m just being real here. We are so sensitive and so careful not to take a misstep when marketing towards people who weigh more than average. We get chastised for making comments and It’s taboo to make anybody feel uncomfortable about wearing more than average.

I agree. No one should have their feelings hurt- everybody is different. Everyone’s lifestyles are different. Some have disorders. Some have sicknesses that prevent them from losing weight.

It also makes for an interesting scenario when you ask someone if they’re “expecting” and when the due date is… when they aren’t pregnant. Yeah, don’t be that guy.

Sometimes it’s genetics. I get it, and I’m understanding. What I don’t get? While we have to zip our lips about America’s weight problem, but we can have vanity sizing and have websites dedicated to pointing out how “anorexic” size 0′s look? Please. The reason size 0′s look anorexic is because it’s all subjective to what our culture is becoming.

So is marketing buying into this whole fad with America? Are they tapping into this market and targeting certain demographics while putting out “vanity sizes?” How is this any different than lying to your consumers, regardless of the motive? When they hell are you going to start marketing towards us petite girls in the world again?

BlueGlass FL 2010 Conference Announcement

BlueGlass is hitting up the south east for another amazing conference November 2nd-3rd. You might recall BlueGlass LA just happening a few months ago- well the agenda is set and we’re ready to rock the Hard Rock with BlueGlass FL 2010 :)

Our lineup is amazing and I hope you’ll be there. Who could pass up sunny Ft. Lauderdale, tons of fun and networking, amazingly knowledgable speakers, and industry folks?!

We want all our attendees to leave with more knowledge than they came with, more friends and a light heart.

Check out our BlueGlass 2010 agenda to get a peek at the speakers, and make sure you register soon. Oh yeah, make sure you bring some spare cash… it is the Hard Rock after all :)

Fleeting Creativity

I consider myself very creative. I love art, I love reading, I love writing, I love science.

My favorite things to do when I was younger was read read READ. Write children’s stories when I was just a child myself. Draw like I was the best artist in the world (I still beg to differ with my younger self on this one).

Now?

I love putting my thoughts down on an empty page and letting my pen do the wandering. I used to spend a lot of time online; reading blogs for inspiration. After all, I believe that the greatest  inspiration comes not only from within ourselves, but from others as well.

I work in the Internet industry- and while many people abandon their social profiles, blogs and general internet wanderlust during their day jobs, my crawling of the Internet doesn’t really begin until my working hours.

So where does one find inspiration in this case? For some, they consider my job a dream job- and I do too. Work technically isn’t work because it’s something I enjoy. Not to mention, I work on my leadership skills everyday running my team.  But it still takes a toll on my creativity.

My creativity is fleeting faster than the speed of light. It’s playing elusive games- just whispering at the surface of my imagination than vanishing as if it never existed.

I’m not used to this.

I spend my day-time hours maniacally cruising around online in search of what it is that makes my job a success, but in the meantime, it’s such a process that I can’t find the inspiration I need to fuel my night time writings and allow my brain to roam free to paint the pictures that it used to.

I find that sometimes I put my pen to paper and nothing comes out. It’s a struggle to write as we speak- it’s like I’m so used to putting words out in public to hold my online presence in the social media strategies division that I can’t bring honest words to the surface and let out my inner thoughts when I’m by myself.

It’s such a weird paradox too. One would think that you would find more fuel for your fire; more spark by passing over other people’s words and communicating with complete strangers all day, but that isn’t so.

Often it brings you to a greater loss of words than you might have expected.

Does anyone else who works within the Internet industry feel this?

How do you get back in touch with yourself when you’re having trouble bridging the path between your mind and your words?

Twitter- future media hub

Saw info on the new Twitter that’s rolling out. I must say… I’m quite interested in seeing what this is like hands on.

Oxfam American Hunger Banquet

I love all kinds of causes that use new media. There’s something about organizations that understand how to truly leverage social potential with the community that fascinates me.

One campaign in particular has caught my attention- Oxfam American Hunger Banquet. Now, I’ll admit it. I love helping out with organizations, but when we’re all so busy, often times it’s easy to forget or say you’ll do it later. Yes, I’m guilty of this. But one of the great things about this Oxfam organization is that they’re completely mobilizing participants and providing them with EVERYTHING that they need to make this successful.

A centralized social hub.

Toolkits.

Step by step event plans.

A script to follow.

Online calendars to find banquets near you.

Notifications.

EVERYTHING.

They don’t just give you information and throw you out there to fundraise and send in money to “donate to the poor for food.” No. They educate you- they teach you what we’re doing wrong, and give you every opportunity in the world to help.

Pretty much, you have no excuse to ignore this. World hunger is a serious problem- and it’s not because there’s a lack of resources. We have plenty- don’t be fooled. The problem is that we’re not allocating our resources efficiently… but we’re all guilty of that too, aren’t we?

The power of people when they’re banded and united for one cause is pretty amazing- people are competitive by nature, and leveraging that competitiveness and sense of unity at the same time makes for a moving and powerful campaign.

One more awesome thing (which I can’t show you on here because it’s written in Javascript- the embedded video is just the regular version) is that the video on the Oxfam homepage allows you to sign up and participate from right within the video. Perfect. Everything is literally right at your finger tips.

So what are you eating for Thanksgiving? How much food are you wasting? I suggest you look into hosting a hunger banquet. You’ll not only feel good about yourself, but you’re also making a difference- and every person counts.

I am done on my soap box now. Good day.

Social Media Blackout?

I came across something today about a social media blackout. I have a few things to say about this.

1. By saying that colleges need a social media blackout day, you’re implying that excessive use of social media could be a problem. I totally agree. But a blackout? REALLY? I somehow don’t think this is going to help whatsoever. It’ll mainly just piss off college students. Do I smell a riot?

2. Please tell me that someone remembers TV turn off week in elementary school? You can definitely tell we’re in the 21st century now by what we’re limiting ourselves from. Back then, you got these fun packets to draw and doodle on while you did your TV blackout.

So now what…? Are kids going to be watching TV in their dorms to make up for the social media ban? Wonderful, educators. So well thought out.

3. This certainly cannot translate into a global thing. What about Internet marketers such as myself? I pretty much live online, all day long. If there is something so wrong with utilizing social media often, then I should probably be cuffed and thrown in jail by now.

4. Do they think this will really work? Perhaps proxy servers could get around this?

Anyway. I still have writers block. Sorry… guess you’ll have to look for something interesting another day :)

Woah.

I’ve been spreading myself pretty thin lately and as a result, my creativity is suffering and my writing mojo is gone, for the time being. I won’t have a new post on here for another few days. Need to get back my inspiration!

Rubix Cube Captchas & Bad Model Homes

I thought this was perfect for my WTF Sunday.

Captchas are evil. Honestly. Half the time I can’t even figure out a Captcha because I think there’s some kind of weirdo trickery going on. Since when do they use DASHES?! Maybe they always have but I’ve never come across them.

This showed up on my iPhone when trying to login to LinkedIn via a browser and not the mobile app. This is one hell of a Captcha to figure out on a teeny tiny screen, not to mention the word that they’re using is probably only in 10% of all people’s vocab..

engendering – present participle of en·gen·der (Verb)
1. Cause or give rise to (a feeling, situation, or condition).
2. Beget (offspring)

Then there’s this that I came across when looking at houses in some rental magazine. Tell me what’s a little peculiar about this one. I’ll give you a chocolate cookie if you’re right…

YEAH! No driveway. This isn’t the Jetson’s! We can’t magically hover into our garages. What is going on with this model home!? I suspect they were too cheap to pour the driveway. Silly, silly model home makers. *Sigh*

Tips for Privacy in the Social World

This is gonna be a short post- just trying to gather some opinions.

Pretty much, I’m going through and trying to re-evaluate how much privacy I actually have online and I’ve been sifting through my online footprints for a little while today. I write everywhere, I’m always trying new techniques and networks to keep up with the industry. But some of them aren’t relevant and need to not be alive anymore. Seriously.

Any good tips on erasing footprints or unnecessary information online that I may not have seen? I’ve seen a few websites that let you check for your name across social networks etc, but that doesn’t help me as many of my old names are under email accounts that are pretty much dead beyond death- I have no access to them.

Also, what are your privacy settings on a lot of ‘professional’ things? We all know (from anything I’ve written) that I’m totally for privacy, but it’s hard to distinguish privacy lines when using a professional name or network.

How often do you clean out your lists and get rid of professional (or even personal contacts) you no longer have a desire to follow? Or do you always keep them as a connection because you never know who you may need to be in contact with?

Also, interested in knowing where your name is registered? Try these out:

  • http://www.usernamecheck.com/
  • http://checkusernames.com/
  • http://knowem.com/
  • http://usernamez.com/
  • http://namechk.com/

Don’t look me up or I’ll kill you. Kidding! …. or am I?

Tips? Resources? Thoughts?

Part 1: Pushing Team Productivity and Action (an Ode to Making Ideas Happen)

Making Ideas Happen is a genius book and I’ve been utilizing it to its fullest- it’s great for anybody within any kind of business to take a peek at. I think it’s really important for a team because it instills a sense of responsibility and structure. Everyone needs to be on the same page when it comes to action steps- if the whole team isn’t on board or isn’t following what makes sense, you’re going to end up with a huge discombobulation of everyone doing what they want to, when they want to. Below are some excerpts that I thought would be useful, from Making Ideas Happen, in working within teams and for individual workflow as well.

Action Method Excerpts- Tally ho!

Attraction often breeds commitment: If you enjoy your method for staying organized, you are more likely to use it consistently over time. For this reason, little details like colors of folders you use or the quality of the paper can actually help boost your productivity.

This is SO TRUE. I have a hodgepodge of different sticky note colors and little action cahiers because I LIKE THEM. And when I like something, I use it. I enjoy it. Everyone has an individual method to keeping track of their personal tasks which is necessary. Find the method that is best for you- because when you’re organized as an individual you’ll be organized in the team as well.

While many project management methods support “to-do” lists that multiple people can share, true accountability is never achieved unless your team members choose to accept their delegated Action Steps. Not only should outstanding work tasks be transparent to all members of the team (or at least one or two other colleagues), but your colleagues should activity accept or reject Action Steps that you assign them. This “conceptual handshake” creates accountability and eliminates the ambiguous Action Steps that notoriously clog the progress in any project.

I completely agree with this, and he couldn’t have said this in a better way. I know having a check and balance system can be annoying, but when you’re leading a team or  working within one, you really need to have a system like this in place. Nothing is more frustrating than making sure you’re accountable for everything given to you, and then not having people do the same. If I have an action step delegated to me, I confirm- and I generally expect the same when I delegate myself.

If you have a disconnect in the team and you aren’t sure if something has been seen or acknowledged, it could seriously kink the whole team’s effort. Not having confirmation is equivalent to having a car without a functioning gas pedal. You know the pedal is there, but you can’t get any motion til you feel the movement. It’s simple to me.

  • Input action steps into system
  • Acknowledge
  • Confirm ability to complete task
  • Acknowledge that task has been completed

Yes, it seems very forced and rudimentary but when you having vagueness floating around it makes it difficult for the team to start and finish their project. Once a team member gets used to not conforming to everyone else’s standards, it becomes harder to make them engage with the team and see themselves as a vital part of it. A rogue team member will often feel they don’t need to confirm action steps which alienates them and also causes confusion among other team members.

Whatever action management system you use, Action Steps should be recorded in a consistant way, assigned to a project, and given a due date (when applicable). By doing so, you are setting yourself up for the ultimate productivity.

Consistency is key and I think setting an internal deadline is best since sometimes projects don’t go according to plan. This way you have a buffer from your actual deadline. I usually set internal deadlines for my own work so I trick myself into thinking it needs to be done earlier than it does.

If it can be done in two minutes, it should be done right away. After all, it will take a minute or so just to enter it into your system, so why not take care of it already?

What can I say about this? It’s so true. If you have a task that will take you no time at all, don’t procrastinate until you truly don’t have time and need to push it off. Unless it’s a personal task, it will affect everyone.

Don’t dwell. When urgent matters arise, they tend to evoke anxiety. We dwell on the potential negative outcomes of all the challenges before us- even before the action is taken. Worrying wastes time and distracts us from returning to the important stuff.

It’s true. Often times when we’re working on multiple projects, things that come up will throw us into a frenzy because it doesn’t fit into our plan. We have to take these in stride- the amount of anxiety you allot to something new isn’t going to change what has to be done, or the outcome. It can only harm the outcome if you shut yourself down.

Hoarding urgent items is one of the most damaging tendencies I’ve noticed in creative professionals who have encountered early success. When you are in the position to do so, challenge yourself to delegate important items.

I’ll admit it. I’m extremely guilty of this. I trust things to be done in my own hands, so often times I won’t delegate. I’ve been actively working on this lately and I feel like I’m making progress with trusting team members to work on things that are urgent so I can concentrate on my main tasks at hand. This goes back to acknowledgement of an action step- If you’re delegating a task and nervous about whether it might be done the way you want it to be, make sure the action step is acknowledged by your team member and it will put your mind at peace.

  • You can check in from time to time on progress, but not too much.
  • If it’s a week long process, maybe check in every few days.
  • Both you and your team members should be mutually accepting of this practice and know that it’s nothing against their ability to work, it’s simply to make sure it’s done effectively and to show that you’re available for help if wanted.
  • Team members can get annoyed with check ins if they know they aren’t proactively working on the task they need to be. Be calm.
  • Don’t allow yourself to be walked on and if you feel you are- let your superior know.
  • Make it clear that if the task cannot be complete, to be notified ahead of time- this will also set your mind at ease and set boundaries.

If you are new to delegation in the team environment, make sure it’s clear if you’re receiving negativity from the team. A team can be like a pack of hyenas if they don’t accept your position or aren’t willing to see you as someone they need to be willing to work with. Much disconnect comes from a lack of clear hierarchy ; and while hierarchy clearly isn’t everything (especially in the creative environment) it helps with the check and balance system and makes everyone’s lives easier on the team when they willingly acknowledge and execute.

Amidst the chaos of meetings and trying to prioritize the elements of  multiple projects, nagging from others helps you prioritize by natural selection. When someone is consistently bothering you about something, chances are you have become a bottleneck in the team’s productivity. As you allocate your energy across projects, it is often difficult to know how your decisions affect others.

I don’t like the word “nagging” (mainly because it’s used by people in the married life talking about their significant others) but I LIKE being nagged at in the work place. I like knowing when something becomes urgent, and I like making sure I get it quick and make the other person’s life easier. Nag away! If you want something done, just tell me.

I totally support this culture and you would be surprised at how many highly successful companies pointed out in this book support this culture as well- it attributes to their success because they don’t have rogue employees.

Making ideas happen actually boils down to self-discipline and the ways in which you take action.

I remind myself of this everyday. Is something not getting done on my end? I probably just need to sit my ass down and considering it urgent to myself. There is NO benefit to procrastination unless it involved pizza/chinese food night, wine and a movie. Then, it’s kind of acceptable :)

When we become passionate about a particular project and invest tremendous amounts of time and energy, it’s only natural that we become less willing to change course. Momentum and other sources of energy that help us survive the project plateau can also make us headstrong. As we become more confident, we also become more resistant to change- even when we need it.

I’m used to change. I’ve lived my life moving (sometimes even living outside the country) and adapting to new places, people and things. My brain thrives on changes and I really see the benefit. Putting yourself out of your comfort zone for the benefit of the project is crucial for self improvement and growth. If you’re on a team and your project needs to be adapted or others have ideas as to what could help with an issue- accept it. Your team is there to help and support you, not mess up your projects.

In my industry especially, change is important and if you can’t work with it, you either need to find a way to do so, or get left behind.

This is all I’m going to pull from the book in regards to the Action Method. Part 2 (which I will be putting up later today/tomorrow) is going to go over leadship and team productivity- pulling more quotes from the book :)