Social Media Contests… That Work.

In my trial and error in planning a contest for my company conference, I realized a few things that I thought I would share. First off, my observations came with watching both a Twitter contest and a Youtube contest launch. As you probably have realized by now, the Twitter one was much more effective, and for a multitude of reasons. Let me count the ways.

  1. The ability to click a button to retweet for a contest is quick, simple and invaluable. People will do it for their followers if they see the magic words “please retweet”.
  2. While everyone likes the IDEA of a video contest, not everyone wants to participate in them. It’s a lot of effort
  3. Some people WANT to post a video reply but they are camera shy and/or compulsive about how they look on video
  4. The video contest isn’t over yet, so people could very well procrastinate until last minute to see how many others leave a response
  5. Alot of brands and bots on Twitter re-tweet without even realizing what they are retweeting. The power it holds is AWESOME, however, it can also work against you. I personally don’t follow bots or many BIG companies…if I wanted to get my message out there fast on Twitter I would probably fail miserably.

So that, ladies and gentleman, is my quick insight into why my video contest is not taking off in the way it should. While videos for entertainment purposes on YouTube and Vimeo are taking off, it seems like actual video responses are simmering down. Either that or the ability to click a button on Twitter trumps having to record a video and look pretty/awesome. Who knows. I guess this was a great lesson for me to learn though- next time I need to plan some kind of contest I’ll know what works and what doesn’t.

If you’re interested in knowing more about said video contest, and (::crosses fingers::) you would like to enter for a chance to win a free ticket to our summit, then please visit my post at Search Engine Journal. Maybe you can prove me wrong about my video theories :) Our summit is May 3rd and 4th… you can find more information about it on the Search & Social Summit website.

Also, if you’re interested in reading another one of the many posts related to this topic, visit this article on how to use social media effectively.