Gmail Rich Text Signatures


…Ok, maybe not ALL of us, but certainly meeeee!! I’m so OCD about everything matching, and it always drove me completely nuts that my signature couldn’t be changed to match my email font. Well, I signed into my gmail account today and noticed that the gods have listened and beamed down…

Continue Reading

Clever Advertising & Pickles the Panda

I’m really big on clever marketing and advertising. I don’t like the normal- I like when people get down, dirty and creative. If you’re trying to grab your audience’s attention, you need to have something that will literally make them stop and stare… or in my case- take a screenshot and write a post about it.

I was using my trusty Grooveshark account to blast some music today, to get into my Internet marketing zen, when I saw a clever and cute advertising message gently hogging the right side of my screen.

What did I see? Read on.

Continue Reading

Separating myself into two

For the longest time, @esvienne has been my twitter handle. I have close to 400 followers, and I’m listed on 40+ lists. Well, that has now been changed to my professional name- @selenavidya.

Because of the importance of keeping my own brand, along with my professional work, I’ve decided to separate the two and start a-new. @esvienne is now my PERSONAL twitter- which covers the usual nonsense- social media, tech, blogging, etc. @selenavidya will be following everything BlueGlass related- internet marketing etc.

Just wanted to put a note on here. If you were following esvienne before, my handle has been changed, so you will have to refollow esvienne. will be putting up a new post soon :)

Announcing… BlueGlass Interactive, Inc!

Hi :) so I’ve been having a wonderful guest poster on here lately, Josie from Geekulous, who has been helping me keep updates on my website during this really busy time. I wanted to say thanks to her!


The big announcement (and what I’ve been so busy with) is that I’ve recently become Director of Social Media Outreach for our new company, BlueGlass Interactive. BlueGlass is the result of some amazing companies merging together (10e20, Search & Social, Second Step,  Brent Csutoras and  infinitenine) and we plan on changing the internet marketing landscape for good.

With our expertise and knowledge, we have formed a powerhouse company. “Whether it is search marketing, social media, viral marketing, conversion rate optimization or application creation, BlueGlass can handle it all seamlessly and transparently in-house and with a single, cohesive team.”

If you’re interested in knowing more, please visit the BlueGlass website, see our official PR release, or catch up with the New York Times announcement.

We are also holding a conference in LA on July 19 & 20, 2010, called BlueGlass LA, which will cover a range of topics from entrepreneurship, to search marketing, internet marketing and more. This event is going to be kept small and intimate, so that networking and learning (as well as fun) is at an all-time high. Make sure you get your tickets before they’re all gone :)

WTF Sunday

And now, for a completely silly and “wtf” moment.

I love CNN. Watching it, reading it online…I even have the app on my phone and ipad. I generally read the important news section, as I wasn’t never really the kind of person who cared much about lifestyle or whatever sections in the newspaper. I want the important stuff… I can get my tech and lifestyle news anywhere online.

I decided to venture off course, on this lovely Sunday, and explore the rest of CNN’s website. This is what I found in the Lifestyle section for the top living stories.

This is like the equivalent of a normal talk show turning into Jerry Springer. Mo’s sporting briefs? If I wanted to know that, then I would go look in People magazine.


Choosing Killer Affiliate Marketing Software

This is a topic that I’m not well versed in, mainly because I don’t have the time and/or resources to really get into it as much as I wanted to, in order for it to be beneficial. Regardless, I love when there are articles or infographics that break down steps so that a new user (which would be me) could navigate around.

While looking around, I came across this Affiliate Marketing Software infographic, so I thought I’d share it with youuuuuuuuu readers…since my website is kind of geared towards tech, entrepreneurship, networking etc. A little out of the ordinary but still, enjoy!

Click the infographic below to go to the full (and glorious) one.

Gmail Labs is Awesome Part I

It’s been brought to my attention that not everyone knows that Gmail Labs exists, thanks to the surprised look when I showed some of the ladies in my office (love you guys!)…so I thought it might make a cute post to wrap together a few useful features of Gmail Labs.

Where is this “Flask”? If you’re wondering where this is, it’s located up by your settings option. You have to first go into settings, and click labs in there, in order for this nifty little flask to show up.

I’m going to make this a two-parter and show you a few features that I find really useful. Since all of my search & social work is done online and in the cloud, I’m always in my email, all day long, corresponding with clients and coworkers in the office. As a result, I am OCD about having my inbox exactly how I want it… not to mention I get bored and like all the new things that come out too. Here’s a taste, if you haven’t peeked in the magical labs section yet.

Nested Labels: THIS LAB FEATURE IS A LIFESAVER! I know everyday I have some new kind of lifesaver. But really- this is it. By the way, this was the default image in the labs section… I don’t have kids nor do I make a section only for shopping. Just saying. You can put a / on any sub folders you would want, and voila! So this person would have Home as one label, Home/Kids to make the first child folder, then Home/Shopping to make the second child. If you click “show” and set your filters to archive, your new mail will show up in the bolded label.

Create a Document: This is a pretty simple (but useful) feature which allows you to turn any email that you get into a google document. This way, you can file it away or organize it if you’re invoicing. There isn’t really too much to say about this one… it tends to be self explanatory.

Default Text Styling: I like changing everything, right down to the font. It’s no suprise to me, or anyone else, that this is one of my favorite features :) You can set your default text to whatever font and color you want. Just make sure it’s readable. Nothing sucks more than getting a business reply in bright pink cursive. Keep that in mind.

Import Filters: My personal email account has over 20 filters… I kid you not. I did tell you I was OCD about organization right? This makes it easy, if I ever get a new email address, to import my filters over to that one so I don’t have to set them all up again. This may be lifesaver # 3, depending on what kind of email crisis I am having.

Insert Images: This comes in handy if you ever need to include an image within your email and you don’t feel like adding it as an attachment. It’s nice if you’re sending over a post with an author byline (since I do a great amount of guest posting) because it makes it look like one big cohesive email, instead of: “Hi. My picture is here,  but please see the attachment.” Believe me… no one likes attachments. Not even me.

Mark Unread From Here: Last, but not least, of my Gmail awesomeness part I is this feature. I LOVE THIS because often times, our office has these really, really long emails full of funny replies and witty comments to read, and when I’m in the middle of working on something, I’ll mark it “unread from here” and get back to it. I’ve lost my place many-a-time without this nifty little feature.

So, there you have it. Part I. I hope you find these tips interesting… and if you know about all these features then thanks for sticking it out through a pretty grueling basic post. Stay tuned for part II. I know you’re jumping out of your chairs waiting for it….