Something is different…
Jul 30th
Yup that’s right. We investigated deeper into the maliciousness of my website and found over 300 instances of disastrous site-killing script. Thanks to my awesomely amazing boyfriend (who stayed up until past 1 AM just to get each one out and get my site usable again) my site is now functioning and HERE. For a second there, I thought I may have to start from scratch…which would have made me very sad
Anyway. I’m alive, and so is my site. That’s all I wanted to say
This Week in Apple July 4 – July 11
Jul 11th
This week was filled with new additions, anniversaries and, unfortunately, more class action lawsuits for Apple. Let’s start with the bad news:
Another Class Action Lawsuit for Apple
Apple is included in another class action lawsuit, this time they are named along with their American bosom buddy AT&T as defendants in the suit. Earlier this week, a lawsuit brought on Apple and AT&T regarding an alleged illegal monopoly over American iPhone consumers was bumped up to class action status by a Northern California district judge. Essentially this means, anyone who has ever purchased an iPhone in America is now included as a plaintiff in the suit. Looking at the extreme popularity of the phone since it’s release this lawsuit will include millions of “plaintiffs”. Most likely we’ll see an out of court settlement occur and considering the sheer number of plaintiffs, iPhone customers shouldn’t hold their breath waiting for any substantial compensation. However, this suit may shed some light on the elusive terms of the exclusivity contract between Apple and AT&T which would be a nice piece of information for those who are holding out for Apple to switch carriers.
We were treated to photos of a new Apple component this week. It’s a small, 1.18″ square touchscreen. People are speculating this may be anything from a new display for the next generation nano to an ‘iWatch’-type device. It comes from Apple.pro a website that has provided us with pictures of pre released white iPhone 4 cases and MacBook Pro unibody enclosures. Now don’t get too excited, many times we have seen patents, images of components and heard rumors about concepts Apple is working on that never see the light of day so for now file this in the “wouldn’t it be cool if Apple made a…” file.
The highly anticipated opening of the new Shanghai Apple store took place earlier this week. Among those in attendance was Apple’s VP Ron Johnson. The store itself is a thing of beauty. The store is similar to the New York 5th Ave store with an above ground 40 ft glass structure (this time in the form of a cylinder boasting the world’s largest curved glass panels) with a magnificent silver Apple logo hanging from the center. Walk through the glass doors, go down a winding stair case and you’re presented with one of the largest Apple stores carrying the demo gadgets in any store. This marks the 2nd store in all of China. Early store patrons received a special edition Apple shirt (I want). From the videos of the store opening the energy was similar to an Apple product launch time 100. So if you’re ever in Shanghai stop by, from the looks of it, you won’t be disappointed.
Yesterday, July 10th, the Apple App Store celebrated it’s two year anniversary. It’s hard to believe that just two years ago we were introduced to the electronic store that would give developers an avenue to create and disseminate an app for anything. If you remember, the app store sold more than 1 billion app downloads within it’s inaugural year. Now, two years, 225,000 apps and 5 billion downloads later the App Store is still going strong. This concept, developed by Steve Jobs, has truly revolutionized the way developers reach consumers and, even more so, the way consumers use their smart phones. To mark this anniversary a group of developers created “Appsgiving“. To learn more about this Apple fan holiday click here.
While the buzz over the most recent class action lawsuit seems to be much lower than last week’s, the fact is, Apple is still facing two significant class action lawsuits. Obviously these lawsuits have not distracted Apple from their daily bouts of genius, opening one of their largest retail stores and celebrating the wild success of their App Store has kept Apple on top of their game this week.
Josie is an avid tech junkie and Apple fangirl who loves writing about anything related to Web 2.0, social media, gadgets, and, of course – Apple. You can read more of Josie’s work on her website, Geekulous and on Twitter – @geekfab.
Appsgiving – a Day of Apps and Giving
Jul 10th
Happy Appsgiving day everyone! What’s that? You don’t know what Appsgiving is? Well let me enlighten you. This year a group of developers came up with a pretty brilliant idea to celebrate the anniversary of the App Store while simultaneously boosting their sales.
So what is Appsgiving exactly? Appsgiving is the brainchild of the developers of the not-yet-in-store iWishApp, an app dedicated to creating and sharing wish lists of iPhone and iPad apps. Essentially, it’s a day for people to ‘gift’ their favorite apps to friends and family. Not that this can’t happen every day but today people are especially encouraged to give . Here’s what they’re saying over at Appsgiving.com:
We all love apps. Your friends and family love apps too. Did you know that you can gift apps to them? There is one special day when you should make someone’s day with an app. Appsgiving day is celebrated the official day the App Store was born. Celebration is in order! Give and bring more joy to the world one app a time!
For a short tutorial on how to gift an app head on over to Appsgiving.com. They have a Twitter account (@appsgiving) with a few followers and,-this being it’s inaugural year-that’s to be expected but, hopefully, we will see this really catch on. What better way to celebrate the store where we can find an app for ANYTHING than to give our friends and families apps we love? So circle July 10, 2011 on your calendar so we can keep this new tradition going.
Happy birthday App Store, thank you iWishApp developers and Happy Appsgiving everyone!
Gmail Rich Text Signatures
Jul 9th
IT’S THE MOMENT WE’VE ALL BEEN WAITING FOR!
…Ok, maybe not ALL of us, but certainly meeeee!! I’m so OCD about everything matching, and it always drove me completely nuts that my signature couldn’t be changed to match my email font. Well, I signed into my gmail account today and noticed that the gods have listened and beamed down…
Clever Advertising & Pickles the Panda
Jul 7th
I’m really big on clever marketing and advertising. I don’t like the normal- I like when people get down, dirty and creative. If you’re trying to grab your audience’s attention, you need to have something that will literally make them stop and stare… or in my case- take a screenshot and write a post about it.
I was using my trusty Grooveshark account to blast some music today, to get into my Internet marketing zen, when I saw a clever and cute advertising message gently hogging the right side of my screen.
What did I see? Read on.
This Week in Apple June 22 – July 2
Jul 5th
Well this week in Apple has been dedicated, surprise, iPhone 4 issues. The week went from Apple looking for a few good antenna engineers, to apologizing for the reception issues to attempting to dodge class action lawsuits. Needless to say it was another busy week for Apple but unlike weeks prior this one seemed to be all about damage control. Wanna know more?
Apple's Restocking Fee? No More.
Jul 4th
Just hopped on here to put up some interesting news I heard.
Many of you have heard about the antennae issues that the new iPhone 4.0 is having. Evidently, the issue is not hardware related (so I guess that warrants a sigh of relief for all you new owners out there), however, it is a software issue. Interested in what Apple had to say?
Separating myself into two
Jun 26th
For the longest time, @esvienne has been my twitter handle. I have close to 400 followers, and I’m listed on 40+ lists. Well, that has now been changed to my professional name- @selenavidya.
Because of the importance of keeping my own brand, along with my professional work, I’ve decided to separate the two and start a-new. @esvienne is now my PERSONAL twitter- which covers the usual nonsense- social media, tech, blogging, etc. @selenavidya will be following everything BlueGlass related- internet marketing etc.
Just wanted to put a note on here. If you were following esvienne before, my handle has been changed, so you will have to refollow esvienne. will be putting up a new post soon
Announcing… BlueGlass Interactive, Inc!
Jun 22nd
Hi
so I’ve been having a wonderful guest poster on here lately, Josie from Geekulous, who has been helping me keep updates on my website during this really busy time. I wanted to say thanks to her!
The big announcement (and what I’ve been so busy with) is that I’ve recently become Director of Social Media Outreach for our new company, BlueGlass Interactive. BlueGlass is the result of some amazing companies merging together (10e20, Search & Social, Second Step, Brent Csutoras and infinitenine) and we plan on changing the internet marketing landscape for good.
With our expertise and knowledge, we have formed a powerhouse company. ”Whether it is search marketing, social media, viral marketing, conversion rate optimization or application creation, BlueGlass can handle it all seamlessly and transparently in-house and with a single, cohesive team.”
If you’re interested in knowing more, please visit the BlueGlass website, see our official PR release, or catch up with the New York Times announcement.
We are also holding a conference in LA on July 19 & 20, 2010, called BlueGlass LA, which will cover a range of topics from entrepreneurship, to search marketing, internet marketing and more. This event is going to be kept small and intimate, so that networking and learning (as well as fun) is at an all-time high. Make sure you get your tickets before they’re all gone
This Week in Apple June 13-20
Jun 20th
Lots has happened this week in Apple. First and most prevalent piece of news coming out of Apple this week - the pre-orders. Apple reported receiving 600,000 pre-orders for the iPhone 4. Both AT&T and Apple were obviously not prepared for the sheer volume of orders they received on June 15th. AT&T was the first soldier down posting their “sorry out of iPhones sign” at around 1:30 pacific time. Apple followed suit a few hours later changing the expected delivery date for pre-ordered phones from June 24th to July 2nd, then (as of today) July 14th. In addition to pre-order issues, Apple’s website was simply not prepared for the influx of visitors attempting to order the coveted device, their lack of preparedness lead to a plethora of network issues, people getting booted out of the pre-order process and causing people to try multiple times over a span of the entire day to get through. Add to that the fact that the white iPhone 4 was not available for pre-order with no mention of a date of availability Apple seemed to have stumbled a bit in the pre-launch of the phone. Will that impact them in any way? Most likely not considering they took the most pre-orders (for a product most haven’t even seen in person mind you) in one day in the history of the company.
Apple is moving to Ver- T-Mobile?
In addition to the frenzy of iPhone 4 pre-orders, rumors have surfaced indicating Apple may be bringing their prized phone to T-Mobile instead of Verizon once their exclusivity contract with AT&T is up (later this year). While the general consensus is that this is much less likely than a move to Verizon, there is evidence to support these rumors. One being the recent announcement T-Mobile made about bringing 4G networks to their customers. 4G along with a network that is already set up to work with the iPhone increase the credibility of these rumors but for now, they are just that, rumors.
Apple also quietly rolled out an updated MacMini on the same day as the iPhone 4 pre-orders began. The new Mini boasts a new, sleek design, feature upgrades and a lower price tag. Some of the more notable upgrades include an SD card reader and HDMI output (great for all those looking to use the Mini as a media server).
Last but certainly not least, Apple did finally release the iTunes 9.2 software update (in preparation iOS4) alongside a new security update for Snow Leopard.
It’s been a busy week in Apple and with the actual release of the iPhone 4 they’re sure to see another busy one next week. Stay tuned for more weekly Apple updates. And, if you were one of the many who missed the pre-order window you can live vicariously through me, I will be tweeting my experience in picking up, activating and playing with my new iPhone on release day (June 24th), follow me at @geekfab.
Find more of Josie S.’s articles at her tech blog: Geekulous or find her on Twitter.






